Why your ATM channel strategy is more important now than ever before

Complimentary Web Seminar
Available On-Demand
Hosted by Credit Union Journal

The ATM channel has been around for almost 50 years in some form or fashion. Initially taking deposits only (which wasn’t very successful) - it soon evolved to dispensing cash, enabling transfers and payments and then full circle to taking deposits again. But along the way it also added increasing value for credit unions - today you can visit an ATM and speak with a live teller at a faraway call center. The financial services industry has spent billions improving the ATM channel…and now everything seems to be about online and mobile channels.

Hear from one industry expert why he thinks the ATM channel is more important now than ever before thanks to Millennials and their love for it, along with some alternative ways you can successfully leverage it - such as surcharge fee rebate programs, ATM outsourcing, and surcharge-free networks among others.

Jon Voorhees is a 30+ year veteran of the financial services distribution space and recently led a team of experts executing a large financial institution’s physical branch and ATM distribution strategy. He will discuss some of the short and longer-term strategies credit unions can take to maximize the value of their ATM channel. You’ll learn:

  1. Industry dynamics impacting your strategy
  2. Changing customer behaviors
  3. Factors to consider – technology, regulators, operational, speed to market, capital and operating costs

Featured Presenters:

Mike Sisk
Contributing Editor
American Banker
Jonathan Voorhees
Bank Distribution Strategy Expert

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